Global Reach
Your Practice Online provides a total solution for the development of your practice's internet strategy.
Factors Influenced
- Search Engine Ranking Factor
- Usability
/UX Factor - Indexability/
Crawability - Call to Action Item
- Monitoring Factor
1
SEO factors covered during Development
1.1
File name - keyword rich
1.2
Crawlable/easily indexable
1.2.1
Custom error page
1.2.2
Main pages are easily accessible
1.2.3
Navigation structure
1.3
Image file name - descriptive
1.4
Internal anchor text - descriptive
1.5
Page Load time
1.5.1
Optimize image size
1.5.2
Optimize CSS
1.5.3
Optimize HTML elements usage
1.6
Indexable content
1.7
Include default robots.txt
1.8
Use Xenu to tidy up
2
Install Debug/Diagnose Elements
2.1
Google Web Analytics code
2.2
Google Webmaster Tool Tag
3
Initial Analysis
3.1
Competetitor Analysis
3.2
Opportunity Research / Client Objectives
3.3
Define business and target audience.
3.4
Track current rankings/traffic
3.5
Explore possible potential keywords
3.6
List target keywords/keyphrases
4
On Page Techniques
4.1
Title tag
4.2
Description tag
4.3
Keywords tag
4.4
Optimize alt tags
4.5
Apply appropriate header tags
4.6
Optimise sitemap
4.7
Create sitemap file to submit
4.8
Optimize anchor text
5
Off Page Optimization
5.1
Manual regional directory submission
6
Social Media Marketing
6.1
Creating profiles in top social media networks
6.2
Updating, posting website news
7
Reporting & Maintenance
7.1
Monthly Google Analytics report
7.2
Monitor the Results
7.3
Changes to Content